How It Works
From Zero to
GTM Strategy.
In Four Stages.
Most startups spend 18 months discovering their GTM strategy through trial and error. Arnen compresses that into 4-6 weeks using analogical intelligence across 10,000+ companies.
The Process
Four Stages. 4-6 Weeks.
INTAKE
Intake
Inputs
Product description, target market, initial hypotheses
Processing
STRUCTURING BRIEF...
Outputs
- Structured product brief
- Initial search vectors
- Hypothesis map
ANALYSIS
Analysis
Inputs
Structured brief, 10,000+ company database
Processing
SCANNING 10,000+ COMPANIES...
Outputs
- 5-layer waterfall results
- Analogous market mappings
- Pricing signal clusters
TRIAGE
Triage
Inputs
Waterfall results, 20+ narrative variants
Processing
GENERATING VARIANTS...
Outputs
- Fire/Drop/Refine classifications
- Ranked narrative variants
- Confidence scores
PLAYBOOK
Playbook
Inputs
Triaged narratives, pricing range
Processing
COMPILING PLAYBOOK...
Outputs
- Pricing range + rationale
- Objection playbook (30+)
- Sales enablement assets
OPERATE
Operate
Inputs
Closed deals, call transcripts, win/loss data
Processing
Outputs
Core Methodology
The 5-Layer Market
Discovery Waterfall
When no direct competitors exist, we search five layers of analogous companies — each deeper than the last — to find the pricing and positioning signals you need.
Find your direct competitors—even the ones you didn't know existed
We scan 10,000+ funded companies to identify products with 90%+ functional overlap. Direct analogs are rare for novel products, but when they exist, they're the strongest signal for pricing and positioning.
See how neighboring categories price the same pain
Your product may be novel, but the problem you solve isn't. We map companies in adjacent markets who address the same buyer pain through different mechanisms—revealing pricing patterns that translate to your category.
Match products by who buys them, not what they do
A VP of Engineering has the same budget authority whether they're buying security tools or developer productivity software. We identify products competing for the same decision-maker's attention and wallet.
Align your price to your value delivery timeline
Products with 18-month payback periods price differently than those with 90-day time-to-value. We match you to companies with similar ROI mechanics to find your natural pricing ceiling.
Establish your floor price through economic fundamentals
When structural analogies don't hold, we fall back to pure economics: what does the problem you solve cost to have? This becomes your pricing floor—the minimum justifiable value of your solution.
What Powers Each Stage
6 AI Engines. One Platform.
Narrative Generator
20+ ways to explain what you do—find the one that clicks.
Pricing Model
A defensible price range, not a guess. Learns from your wins.
Objection Forecaster
Know the 30 objections you'll hear—before you hear them.
Analyst Intelligence
See how Gartner will classify you before they publish.
Call Simulator
Practice against 5 AI buyers who push back like real ones.
GTM Playbooks
Steal from Datadog, Snowflake, Workday—adapted to your stage.
Our Philosophy
AI shows you the map.
You choose the path.
Arnen is human-in-the-loop by design. Every narrative variant, pricing signal, and objection forecast is a hypothesis for you to accept, reject, or refine. The AI proposes. You decide. The system learns from every decision you make.
AI Proposes
20+ hypotheses generated per cycle
You Decide
Fire, Drop, or Refine every output
System Learns
Bayesian models update with your choices
Ready?
Start Discovery.
First Hypothesis in 48 Hours.
No credit card. No commitment. Get a pricing range, competitive positioning, and top objection predictions for your product.