Pricing

Discover Your GTM Strategy.
Starting at $99/month.

No credit card required. First hypothesis in 48 hours. Cancel anytime.

STARTER

$99/mo

Test the waters. Run your first discovery cycle and validate the approach before committing.

CREDITS500/month
  • 5-Layer Market Discovery Waterfall
  • Narrative Generator (up to 10 variants)
  • Pricing Model (basic range)
  • Objection Forecaster (top 10)
  • PDF & Markdown export
  • Email support
Most Popular

GROWTH

$499/mo

The sweet spot for founder-led sales. Full discovery with enough credits to iterate.

CREDITS2,500/month
  • Everything in Starter, plus:
  • Narrative Generator (20+ variants with triage)
  • Pricing Model (full Bayesian with confidence scores)
  • Objection Forecaster (30+ with counter-arguments)
  • Call Simulator (5 AI buyer personas)
  • Analyst Intelligence reports
  • GTM Playbooks
  • API access for CRM integration
  • Priority support

SCALE

$1,499/mo

For teams running multiple products or segments through parallel discovery cycles.

CREDITS10,000/month
  • Everything in Growth, plus:
  • Multiple product discovery (run 3+ in parallel)
  • Cross-segment analysis
  • Custom playbook templates
  • Advanced analytics dashboard
  • Salesforce & HubSpot integrations
  • Dedicated Slack channel
  • Quarterly strategy review

ENTERPRISE

Custom

Dedicated infrastructure, custom integrations, and a named strategist.

CREDITSUnlimited/month
  • Everything in Scale, plus:
  • Unlimited discovery credits
  • Custom model training on your data
  • SSO & RBAC
  • Dedicated success manager
  • Custom SLA (99.9%+ uptime)
  • On-premise deployment option
  • SOC2 Type II audit support
Best for

Pre-seed

Best for

Seed–A

Best for

Multi-product

Best for

Dedicated SLA

6 AI Engines. One Platform.

Every plan includes access to Arnen's core discovery engines. Higher tiers unlock deeper analysis and more credits.

Engine 01

Narrative Generator

20+ ways to explain what you do—find the one that clicks.

Engine 02

Pricing Model

A defensible price range, not a guess. Learns from your wins.

Engine 03

Objection Forecaster

Know the 30 objections you'll hear—before you hear them.

Engine 04

Analyst Intelligence

See how Gartner will classify you before they publish.

Engine 05

Call Simulator

Practice against 5 AI buyers who push back like real ones.

Engine 06

GTM Playbooks

Steal from Datadog, Snowflake, Workday—adapted to your stage.

Compare Plans

Feature
STARTER
GROWTH
SCALE
ENTERPRISE
Discovery credits / month
500
2,500
10,000
Unlimited
5-Layer Market Waterfall
Narrative Generator
10 variants
20+ variants
20+ variants
Unlimited
Narrative Triage (Fire/Drop/Refine)
Pricing Model
Basic range
Bayesian + confidence
Bayesian + confidence
Custom models
Objection Forecaster
Top 10
30+ with counters
30+ with counters
Unlimited
Call Simulator
5 personas
5 personas
Custom personas
Analyst Intelligence
GTM Playbooks
Custom templates
API access
CRM integrations
Salesforce, HubSpot
Custom
Parallel product discovery
Up to 3
Unlimited
SSO & RBAC
Dedicated success manager
Support
Email
Priority email
Slack channel
Dedicated + SLA

The Alternative Costs More

Traditional GTM consulting runs $75K-$150K and takes 3-6 months. Arnen delivers comparable depth at a fraction of the time and cost.

Activity
Traditional
Arnen
Category definition
3-4 months
1 week
Pricing discovery
6-9 months
2 weeks
Buyer validation
4-6 months
1-2 weeks
Objection mapping
3-4 months
1 week
Sales enablement
2-3 months
3-5 days

Pricing Questions

What are credits and how do they work?

Credits power every action in Arnen — running a discovery waterfall, generating narrative variants, forecasting objections, and simulating calls. A full 5-layer discovery cycle typically uses 200-300 credits. Credits renew monthly and do not roll over.

Can I change plans at any time?

Yes. Upgrade instantly and get prorated access to additional credits. Downgrade at the end of your current billing cycle. No long-term contracts on Starter, Growth, or Scale plans.

What happens if I run out of credits?

You can purchase additional credit packs at any time without changing your plan. Or upgrade to a higher tier for a better per-credit rate. Your existing data and outputs are never lost.

Do you offer annual pricing?

Yes. Annual plans save 20% compared to monthly billing. Contact us for annual pricing on Growth and Scale tiers. Enterprise plans are always custom-quoted.

Is there a free trial?

No credit card required to get started. We deliver your first hypothesis within 48 hours of intake so you can evaluate the quality before committing to a paid plan.

What's the difference between Starter and Growth?

Starter gives you a partial discovery — enough to validate whether analogical reasoning works for your market. Growth unlocks the full system: 20+ narrative variants with triage, Bayesian pricing with confidence scores, 30+ objection forecasts with counter-arguments, Call Simulator, and API access. Most serious founders start on Growth.

First Hypothesis in 48 Hours

No credit card. No commitment. Get a pricing range, competitive positioning, and top objection predictions for your product.